Advertising in Dabbawala is presently most sought after advertising service. Advertisers gets direct reach to their potential customers. Since last many years Dabbawala becomes the household name for many offices or working professionals. Advertiser’s utlised dabbawala’s customer loyalty to create branding.
Nowdays, marketers have often use Dabbawala branding for a new product launch, for a social message, or spreading the word about the advertisers.